In the crowded credit card market, Westpac needed to acquire new customers for their Debitplus card. Traditionally resistant to an initial offer, customers are more likely to take action after a reminder.
Remind customers to get a DebitPlus card.
Here’s a little reminder (a very small mailing compared to the size of the hand).
Outstanding 35% response and acquisition rate. In this market the average is 2%, representing a very successful campaign.