DIRECT MARKETING

BACKGROUND
In the crowded credit card market, Westpac needed to acquire new customers for their Debitplus card. Traditionally resistant to an initial offer, customers are more likely to take action after a reminder.

BRIEF
Remind customers to get a DebitPlus card.

IDEA
Here’s a little reminder (a very small mailing compared to the size of the hand).

RESULTS
Outstanding 35% response and acquisition rate. In this market the average is 2%, representing a very successful campaign.

Westpac-DP2